Harnessing Belief for Social Change: Witchcraft, Psychological Governance, and Community-Based Social Marketing in Rural Southeast Nigeria
Harnessing Belief for Social Change: Witchcraft, Psychological Governance, and Community-Based Social Marketing in Rural Southeast Nigeria
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Okereke N. Okoro Ike-Elechi Ogba Ebonyi State University, Abakaliki, NigeriaOkereke N Okoro is a doctoral candidate at the Department of Marketing, Ebonyi State University. His research interest is contemporary marketing.Ike-Elechi Ogba is a professor of marketing at the Department of Marketing, Ebonyi State University. He is widely published in reputable journals.