E-commerce Features

Communication is individualized and interaction is with carefully selected individual customer. E-name is used for this purpose.

Internet is a central depository of huge amounts of data. It can be accessed all over the world through search engines. Websites contain information and they can be downloaded as needed.

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E-mail and computer faxing is used for speedy transfer of messages to conduct business. Electronic platforms can be :

– EDI : Electronic data interchange for placing orders to suppliers. It is business to business exchange of data.

– ATM : Automatic teller machine to facilitate receiving digital cash. Smart cards are used to make payments.

– Computers : They receive orders from customers.

E-commerce uses on-line selling. It has revolutionized selling through E-tailing, specially for:

– Airlines tickets and hotel bookings.

– Shares and financial services

– Cars and other vehicles 

– Computer hardware and software

– Books and music

– Consumer electronics

– Fashion goods

E-commerce builds long-term mutually satisfying relations. This leads to life time loyal customers. The relations are based on superior customer value and satisfaction. Long term profits are made by lifetime customer loyalty.