Lonely Hearts Craving Fulfillment and Recognition: The Dual Role of Compensatory and Conspicuous Consumption in Online Shopping Addiction
Lonely Hearts Craving Fulfillment and Recognition: The Dual Role of Compensatory and Conspicuous Consumption in Online Shopping Addiction
Kai-En Hung Jia-Wei Liu Shu-Yi Liaw Chien-Po Liao a Department of Tropical Agriculture and International Cooperation, National Pingtung University of Science and Technology, Pingtung, Taiwanb Customer Development Department, Data Systems Consulting CO., LTD(Taiwan), Kaohsiung, Taiwanc Department of Business Administration, National Pingtung University of Science and Technology, Pingtung, Taiwand Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan, R.O.CKai-En Hung, is a researcher specializing in the intersection of consumer behavior, digital platforms.His research agenda is main streams: the psychological drivers of contemporary consumption, including religious marketing, online shopping addiction, and green purchasing behaviors.Jia-Wei Liu, holds a Master’s degree in Business Administration and is with the Customer Development Department at Data Systems Consulting CO., LTD, Taiwan, focusing on consumer behavior.Shu-Yi Liaw, is a Professor at the Department of Business Administration, National Pingtung University of Science and Technology, holding a Ph.D. from National Cheng Kung University. His research interests include service marketing and e-commerce, with a recent focus on big data analytics, data mining, and sustainable consumption behavior. He has a strong publication record in international journals, with recent work exploring the application of data analytics in business and tourism, highlighting his significant contributions to the field.Chien-Po Liao, Assistant Professor, conducts research on digital behaviors, with a particular focus on the psychological mechanisms underlying social media addiction, online shopping behaviors, and their implications for mental health.