“That is Just Fucked Up, I Think I’ll Be Leaving Now”: Coded Language, Hateful Humor, and Plausible Deniability in Dark Memes on Facebook

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Keith Hayward Alessandro Moretti Jonatan Mizrahi-Werner Jakob Demant University of Copenhagen, Copenhagen, DenmarkKeith Hayward has written widely in the areas of criminological theory, cultural criminology, terrorism and extremism, popular culture, and the crime-technology nexus. He is the author, co-author, or editor of 15 books, including his most recent work, Infantilization: How Our Culture Killed Adulthood (Little Brown 2024).Alessandro Moretti’s areas of expertise include illicit entrepreneurship, black markets, deviance, vulnerability, and exploitation – themes he has explored in the contexts of hateful online material, illegal ticket resale, and technology in human trafficking and policing.Jonatan Mizrahi-Werner researches online deviance from a microsociological perspective. His research centers on how mainstream youth negotiate the meanings of extreme online content, and how the sociotechnical compositions of social media platforms play into this.Jakob Demant’s research focuses on digital deviance through the lenses of criminology and microsociology. In addition to publishing on social media algorithms, online hate speech, and market-based social media crime, his MOD-Lab has developed ManuScrape.org—a qualitative observational tool.

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