Countering reactionary co-radicalization (RC-R): using multi-representational ads
Countering reactionary co-radicalization (RC-R): using multi-representational ads
Haseeb ShabbirPaul BainesDianne DeanKurt Braddocka Bayes Business School, University of London, London, UKb School of Business, University of Leicester, Leicester, UKc Sheffield Business School, Sheffield, UKd School of Communication, American University, Washington, DC, USAHaseeb Shabbir is a Reader in Voluntary Sector Management at Bayes Business School, City, University of London. His research spans ethics in advertising, inclusive imagery and not for profit marketing. He has extensive experience in coaching managers from international peace NGOs, on marketing and communications. In 2017, he hosted one of the world’s first conference special sessions on ‘peace marketing’ and has co-authored (with D. Dean) on theorising the concept of peace marketing. His work has been published in the Journal of Advertising, Journal of Advertising Research, Journal of Business Ethics, Psychology & Marketing, European Journal of Marketing, and in the Journal of Service Research.Paul Baines is Professor of Political Marketing and Deputy Dean at the University of Leicester, Visiting Professor at Cranfield and Aston Universities, and Associate Fellow at King’s College’s Centre for Strategic Communications. He is (co)author/editor of 100+ articles, chapters and books including the SAGE Handbook of Propaganda (2020). Paul’s research focuses on political marketing, military influence and (counter)propaganda. Paul has worked on strategic communication research for the UK Foreign and Commonwealth Office, Home Office, Ministry of Defence, UK Law Enforcement and overseas government departments.Dianne Dean is Professor of Cultural Values and Practices at Sheffield Business School. Her background in Political Marketing has focused on trust, persuasion and propaganda, particularly among minoritized groups. Her work falls in the area of Transformative Consumer Research which seeks to use marketing for good. She has worked on theorising the concept of peace marketing and is co-author (with H.A. Shabbir) of a chapter in the SAGE Handbook of Propaganda. She has published in journals such as Journal of Service Research, European Journal of Marketing, Journal of Business Ethics, and the Journal of Business Research.Kurt Braddock is an Assistant Professor of Public Communication at American University. His research centers on the persuasive strategies employed by extremists to draw audiences to their cause. Dr Braddock has published dozens of articles on radicalization in security and communication outlets, as well as the book Weaponized Words: The Strategic Role of Persuasion in Violent Radicalization and Counter-Radicalization (Cambridge University Press, 2020). He advises a number of national and international security organizations, including the US Department of Homeland Security, the US Department of State, the UK Home Office, and the UN Office for Counter-Terrorism.